Menopause
Isn’t the End.
It’s Your Next Era.
Let’s Make It a Good One.
For smart, independent women ready to
trade confusion for clarity in just 6 weeks!
One week, you’re up at 3 a.m. staring at the ceiling.
The next, your brain fog has you rereading the same sentence three times.
Everyone has an opinion: “Just take HRT!” … “No, go all natural!” … “This is just aging—deal with it.”
Right now, it feels like your body has a mind of its own.
You’re exhausted, frustrated, and quietly thinking: “Is this really my new normal?”
Most women believe perimenopause means:
Surviving a few rough years → Then maybe feeling like yourself again.
But here’s the truth: thriving is possible. You just need a clear path and wouldn’t it be nice to have a big sister who’s been there.
The Perimenopause Game Plan
INTRODUCING
A 6-week live course to help you take control of your menopause journey, step into your own authority, and feel like yourself again.
Here’s what you’ll get inside:
6 Weekly Live Coaching
Calls with Ann Marie
So you’re never left alone with your questions and “is this normal?” doubts.
A Step-by-Step
Perimenopause Reset
Simplify the noise, know which labs or therapies to explore, and create your personalized plan.
HF inc HT navigator
($47 BONUS!)
Discover the ecosystem and decide if hormone therapy is right for you.
Research-Backed
Insights & Tools
Unbiased information from a journalist who’s spent 30 years investigating health and wellness — so you can make confident decisions without fear.
One-Year Hotflash inc
Substack Membership
(BONUS!)
So you stay informed long after the course ends.
Supportive Community of Women Like You
Finally, a safe space where women get it. No judgment, just real conversation.
MEET YOUR HOST
ANN MARIE MCQUEEN
Hi! I am the founder of Hotflash inc, a global digital media platform devoted to the perimenopause, menopause, and midlife transition.
You might be thinking, why trust a journalist? I get it — there are people with entire medical degrees giving advice for free. So why listen to me? Well, I’m the only journalist in the world who has devoted my career to investigating this transition full-time. I take no sides. I’m not here to sell you a pill, a protocol, or a miracle. I’m here to uncover the true truth.
I’m not a doctor, but I’ve interviewed hundreds of them. I’ve spoken to hundreds of women, sifted through the latest research, connected the dots, and stayed on top of shifting guidance so you don’t have to.
Some doctors are stuck in the dark ages. Others act like they can predict the future. Many of the loudest voices in medicine, fitness, supplements, and nutrition have biases, conflicts of interest, or something to sell.
And while social media can be helpful, it’s not always careful. (I learned that lesson early — at 29, when I came into work to 100 emails with the subject line “Are you an idiot?” after one public mistake. Trust me, I take accuracy seriously.)
I’ve spent more than a decade and far too much money trying to get to the bottom of perimenopause. I made the mistakes so you don’t have to. This course saves you from wasting years and thousands of dollars chasing quick fixes that make things worse.
The truth?
The menopause industry is a gold rush. Pharmaceutical, fitness, and supplement companies are all after your wallet, and they’re using fear to get it.
Why This Works
I created this course because I lived it. I’ve been the woman staring at Google at 2 a.m., terrified and confused. I’ve been to the emergency room with chest pain and headaches, and a dozen different doctors – none who spotted my ailments were perimenopause. I’ve also spent 30+ years as a journalist learning to question everything, research thoroughly, and simplify complex health topics.
This program bridges the extremes:
Not all pills and prescriptions.
Not all obscure “natural” hacks either.
When you combine community, research, and a step-by-step reset, your menopause journey stops feeling like a battle and starts feeling like a personal evolution.
Just clear, actionable knowledge to help you feel like yourself again.
Spot propaganda and bias in perimenopause and menopause advice
Know how to choose the right practitioner and path for you
Understand what hormone therapy can — and cannot — do
Recognize scientific manipulation
Be the journalist, scientist, and CEO of your own health
Reconnect with your inner knowing (and your larger purpose)
Join the first open-minded Hotflash inc community built around curiosity, not fear
When you leave this course, you’ll:
Side effects include:
Supplements will finally make sense
Hormone therapy will feel clear and approachable
Doctors won’t intimidate you anymore
Influencers will lose their grip
Nutrition will simplify, exercise will feel fun, and sleep will return
Perimenopause won’t be scary — it’ll be the start of your next era
This Is for You If…
You’re done feeling lost in the noise of conflicting menopause advice.
You are ready to lean into your heroine’s journey to becoming a wise woman.
You want clarity, simplicity, and a plan that works in real life.
You value unbiased, research-driven guidance.
You want to understand how the decisions you make now can affect the rest of your life.
You want to learn how to be the reporter, the scientist and the CEO of your health.
You are done over being a human dollar sign in the menopause gold rush.
Just clear, actionable knowledge to help you feel like yourself again.
This is NOT for you if…
You aren’t curious and open-minded about your options.
You want to blame everyone else for what you are going through.
You’re looking for a magic pill without learning or participating.
You’re unwilling to question old beliefs or try a new approach.
You just want to get back to where you were before this all started.
You are not willing to take responsibility for your own health and growth.
What Women Are Saying
ACT NOW – WE START SOON!
Your first live call begins on November 8th.
This special $297 price is only available for launch.
What We’ll Cover
Week 1
How our hormones really work
Explore the hormones driving your journey, how they change in perimenopause and what other
factors are involved. We find out
where we’ve been so we can see
where we are going.
Week 2
Unpacking our bags
Perimenopause is a vulnerability and
it’s a turning point. Learn to spot
what’s weighing you down and
discover the tools you need to move ahead with clarity.
Week 3
Making our plan
With Hotflash inc’s low-and-slow
approach, you can pick and
choose what seems right for you.
Perimenopause isn’t menopause
– and your care needs to
recognize that.
Week 4
The hormone therapy ecosystem
It's wild out there. Avoid wasting
tons of money and a lot of time understanding the
range of approaches.
Week 5
Leaning into your heroine’s journey
Don’t believe everything you hear:
this is going somewhere good.
There is a descent before the rising.
Make sure you are aware and prepared.
Week 6
Becoming the CEO of your health
The choices you make now shape
the rest of your life. Learn to
spot the BS and leave with tools to find out exactly what you need.
FAQs
-
About 90 minutes per week for the live call and self-reflection.
-
Absolutely not. But it will definitely help you find one you can work with.
-
Of course, you can do catch the recordings if you miss it. People in perimenopause need community thought, so try to catch as many live sessions as you can.
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It will help you decide everything! We cover the entire ecosystem of hormone therapy, from “periods for life!” (yes, really) to the people who are so scared of estrogen they don’t want you to eat a chickpea.
-
Yes—because I’m not selling you a product or pushing a single “solution.” This is about your authority and your plan.
Your menopause journey doesn’t have to be a mystery.
Join The Perimenopause Game Plan today and step into your next chapter informed, confident, and in control.
