Menopause
Isn’t the End.
It’s Your Next Era.
Let’s Make It a Good One.
For smart, independent women ready to
trade confusion for clarity in just 6 weeks!
One week, you’re up at 3 a.m. staring at the ceiling.
The next, your brain fog has you rereading the same sentence three times.
Everyone has an opinion: “Just take HRT!” … “No, go all natural!” … “This is just aging—deal with it.”
Right now, it feels like your body has a mind of its own.
You’re exhausted, frustrated, and quietly thinking: “Is this really my new normal?”
Most women believe perimenopause means:
Surviving a few rough years → Then maybe feeling like yourself again.
But here’s the truth: thriving is possible. You just need a clear path and a guide who’s been there.
The Perimenopause Game Plan
INTRODUCING
A 6-week live course to help you take control of your menopause journey, step into your own authority, and feel like yourself again.
Here’s what you’ll get inside:
6 Weekly Live Coaching
Calls with Ann Marie
So you’re never left alone with your questions and “is this normal?” doubts.
A Step-by-Step
Perimenopause Reset
Simplify the noise, know which labs or therapies to explore, and create your personalized plan.
HF inc HT navigator
($47 BONUS!)
Discover the ecosystem and decide if hormone therapy is right for you.
Research-Backed
Insights & Tools
Unbiased information from a journalist who’s spent 30 years investigating health and wellness — so you can make confident decisions without fear.
One-Year Hotflash inc
Substack Membership
(BONUS!)
So you stay informed long after the course ends.
Supportive Community of Women Like You
Finally, a safe space where women get it. No judgment, just real conversation.
MEET YOUR HOST
ANN MARIE MCQUEEN
Ann Marie McQueen is the founder of Hotflash inc, a global digital media platform devoted to the perimenopause, menopause, and midlife transition. Through a research-backed newsletter, podcast, and social media, she delivers evidence, expert insights, and lived experience to more than 50,000 people navigating this pivotal life phase.
A long-time health and wellness journalist, Ann Marie coalesces data, context, and nuance to help women make informed decisions for their whole selves — body, mind, soul, and community. She takes no sides, looking for the true truth across polarizing spaces. Prior to founding Hotflash inc, she was the founding editor of the UAE’s health platform Livehealthy, features editor at The National, and a national columnist for Sun Media in Canada. She has won awards for excellence in health reporting from the Registered Nurses Association of Ontario and the the Society of Obstetricians and Gynecologists of Canada.
Ann Marie has been covering health and wellness for nearly 30 years, driven by a deeper motivation she only came to understand later in life: the early loss of her mother, Christine, to pancreatic cancer at age 53. A nurse who suffered from migraines, chronic fatigue, fibromyalgia, and surgical menopause without hormone therapy, Christine’s experience ignited Ann Marie’s lifelong search for answers — and better prevention tools — for herself and for others.
Why This Works
I created this course because I lived it. I’ve been the woman staring at Google at 2 a.m., terrified and confused. I’ve been to the emergency room with chest pain and headaches, and a dozen different doctors – none who spotted my ailments were perimenopause. I’ve also spent 30+ years as a journalist learning to question everything, research thoroughly, and simplify complex health topics.
This program bridges the extremes:
Not all pills and prescriptions.
Not all obscure “natural” hacks either.
When you combine community, research, and a step-by-step reset, your menopause journey stops feeling like a battle and starts feeling like a personal evolution.
Just clear, actionable knowledge to help you feel like yourself again.
This Is for You If…
You’re done feeling lost in the noise of conflicting menopause advice.
You are ready to lean into your heroine’s journey to becoming a wise woman.
You want clarity, simplicity, and a plan that works in real life.
You value unbiased, research-driven guidance.
You want to understand how the decisions you make now can affect the rest of your life.
You want to learn how to be the reporter, the scientist and the CEO of your health
You are done over being a human dollar sign in the menopause gold rush.
Just clear, actionable knowledge to help you feel like yourself again.
This is NOT for you if…
You aren’t curious and open-minded about your options.
You want to blame everyone else for what you are going through.
You’re looking for a magic pill without learning or participating.
You’re unwilling to question old beliefs or try a new approach.
You just want to get back to where you were before this all started.
You are not willing to take responsibility for your own health and growth.
What Women Are Saying
ACT NOW – WE START SOON!
Your first live call begins on November 1st.
This special $297 price is only available for launch.
What We’ll Cover
Week 1
How our hormones really work
Explore the hormones driving your journey, how they change in perimenopause and what other
factors are involved. We find out
where we’ve been so we can see
where we are going.
Week 2
Unpacking our bags
Perimenopause is a vulnerability and
it’s a turning point. Learn to spot
what’s weighing you down and
discover the tools you need to move ahead with clarity.
Week 3
Making our plan
With Hotflash inc’s low-and-slow
approach, you can pick and
choose what seems right for you.
Perimenopause isn’t menopause
– and your care needs to
recognize that.
Week 4
The hormone therapy ecosystem
It's wild out there. Avoid wasting
tons of money and a lot of time understanding the
range of approaches.
Week 5
Leaning into your heroine’s journey
Don’t believe everything you hear:
this is going somewhere good.
There is a descent before the rising.
Make sure you are aware and prepared.
Week 6
Becoming the CEO of your health
The choices you make now shape
the rest of your life. Learn to
spot the BS and leave with tools to find out exactly what you need.
FAQs
-
About 90 minutes per week for the live call and self-reflection.
-
Absolutely not. But it will definitely help you find one you can work with.
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Of course, you can do catch the recordings if you miss it. People in perimenopause need community thought, so try to catch as many live sessions as you can.
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It will help you decide everything! We cover the entire ecosystem of hormone therapy, from “periods for life!” (yes, really) to the people who are so scared of estrogen they don’t want you to eat a chickpea.
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Yes—because I’m not selling you a product or pushing a single “solution.” This is about your authority and your plan.
Your menopause journey doesn’t have to be a mystery.
Join The Perimenopause Game Plan today and step into your next chapter informed, confident, and in control.
