Menopause is a confusing time...

I’m a journalist doing the research and asking the questions you don’t have time for.

Black and white image of an older woman with big hoop earrings and a revealing dress
Image of an older woman with blond hair looking over he shoulder

Let's get real for a second...

How’s your energy level? Sleep? Brain function? Heard of frozen shoulder, burning tongue, bleeding gums or formication (when it feels like something is crawling across your skin)? Those are just some of the dozens and dozens of symptoms of peri/menopause transition – aka the other puberty, second childhood, hell on earth, the climacteric. It’s never too early to find out all about it, and once you know what you are dealing with, things can get a whole lot better.

The peri/menopause transition can last for years and depending on your overall health, genetics, stress levels, lifestyle, background, work situation, socioeconomic factors, levels of ageism faced and a whole lot of othervariables that have nothing to do with you, it can range from nothing to a kind of living hell.

But there is also a lot of gold in there, and like any challenge, many, many women say life is better than it’s ever been on the other side.

That's why I'm here...

I’m a journalist with 30 years of experience covering health – and I’m going through this fascinating and frustrating time too. This is very much a developing story and a lucrative one too. By 2025, 1.1 billion women will be going through menopause. It’s been pegged as a US$600 billion opportunity.

Portrait of Ann Marie McQueen, owner and founder of Hot flash inc

Hotflash Inc is building a global #perimenoposse – a community of savvy, smart, hopeful, curious, creative and contemplative people, providing a steady stream of balanced, unbiased coverage of all the latest news, research, public policy, tech, economics, business, podcasts, products, experts and more.

We’ve hosted our mission to provide you with everything you need on Substack, a model for publishing which lets independent writers and podcasters publish directly to their audience and get paid through subscriptions. Through Substack Hotflash inc offers a free weekend newsletter and a paid subscription with additional feature articles, Q+A pieces with experts, exclusive video reports, recommendations, a monthly video call with subscribers, reviews and more. Subscribers can engage with me and each other in the comment section and via Substack chats.

At the same time I’ll never stop reminding you that this is a normal transition, that shame and stigma have no place here, and that not only is this going somewhere good – we are actually entering the most powerful time of our lives.

Join the Hotflash Inc #perimenoposse that is informing, inspiring and entertaining you through peri/menopause.

I encourage you to take action and join our community. Remember knowledge is power and the more you know, the more prepared you'll be for this life transition. I hope to see you there.

Join HotFlash Inc.